Rob Dyrdek


is an ex-pro skater, entrepreneur and pop-culture celebrity. We helped redesign his personal brand and sub-brands.

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The Dyrdek icon is made of six rays intersecting in a ā€œVā€ formation. In the center are four diamonds, representing four core attributes present in Dyrdek's business strategy. The "V" of the symbol reaches outward and upward, symbolizing ongoing passion & progress ā€“ Dyrdek's core strategy. It's also just a cool looking "V".

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Rob wanted soccer-like crests for his sub-brands. Dyrdek Machine is a venture studio that invests in product ideas and helps bring those ideas to reality. The crest incorporates Rob's symbol within its design. Red is used as the primary brand color. Dyrdek Reserve is Rob's charitable organization...we think? We're not quite sure what the Reserve is, but hey this one is yellow and different looking.

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  • Brand Strategy
  • Identity Design
  • Visual Design System
  • Brand Guidelines
  • Iconography
  • Kick Flipping
  • Gigantic Skatedeckboarding
  • McTwisting
  • Garrick Willhite
  • Alec Lindsey
  • Bill Gunter
  • Eric Drommerhausen
  • Nikki Meyers
  • Rob Dyrdek
  • Brand Identity, Brand Guidelines
  • 2016