Misfit

 

is an offbeat coffee company that utilizes only the finest brewing methods. We designed the identity, brand & packaging.

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THE IDENTITY

The identity was designed to have the same crazy and offbeat vibe as MISFIT, a Minneapolis/St. Paul coffee company. The flipped and reversed "FIT" is a visual metaphor showing how MISFIT strives to do things differently. Another play on the word "FIT", we designed the identity to change and adapt for specific applications.

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ILLUSTRATIONS

In creating the visual design system, we created several illustrations and patterns. MISFIT didn't want to visually feel too posh & clean like other premium coffee shops. The illustrations (by local artist/designer Ian Babineau) give some grit and texture to the design language.

  • Brand Strategy
  • Identity Design
  • Visual Design System
  • Package Design
  • Environment Design
  • Illustrations
  • Latte Art
  • Excessive Coffee Drinking
Team
  • Garrick Willhite
  • Eric Drommerhausen
  • Ian Babineau
  • Rob Prochnow (Video Editor)
Client
  • Misfit
Project
  • Identity, Brand, Packaging
Year
  • 2018