THE PROJECT
THE PROCESS
We all studied different league design aesthetics and picked up on consistent themes – Spanish styles use a lot of shields and crowns, German crests are more simple and geometric, Italian crests use stars to indicate league wins and English styles are all over the place. We took these design themes and combined them with local state/city/team influences. We sometimes used state and city flags as visual cues for some crests. We used the American football team colors and mascots as references for making our "crest" versions.
THE RESPONSE
The overwhelming positive reaction from fans of the project has been amazing. With one tweet from Grant Wahl, our website, took off. Deadspin published an article about us and within an hour we crashed three web servers. We had over 300,000 visitors within the first few hours of the website launching and that's with server outages. Today, we've had over a million website visitors from over 200 countries.
Our project was featured by WIRED Design, USA Today, Deadspin, Mashable, Rolling Stone, Sports Illustrated, Bleacher Report, Brand New, The London Telegraph and The Atlantic (CityLab) to name a few. We licensed our crests for the NFL on FOX to use on their London football game broadcasts for the past three years. We get daily requests about the crests and messages of support from all around the world.